Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Here's a Closer Look at the CLOT x Air Jordan 35 Collaboration
Footwear

Here's a Closer Look at the CLOT x Air Jordan 35 Collaboration

Edison Chen’s imprint applies jade stone-esque accents to the court-ready silhouette.

Take a Closer Look at the Air Jordan 1 Retro High OG “Hyper Royal”
Footwear

Take a Closer Look at the Air Jordan 1 Retro High OG “Hyper Royal”

A worn and weathered look.

Take a Closer Look at the Air Jordan 1 Hi '85 "Neutral Grey"
Footwear

Take a Closer Look at the Air Jordan 1 Hi '85 "Neutral Grey"

Sure to be highly sought-after.

The Jordan Centre Court Surfaces in "White/University Red"
Footwear

The Jordan Centre Court Surfaces in "White/University Red"

Reminiscent of the Air Jordan 1 “Couture.”

Guo Ailun's Latest Air Jordan 35 PE is Inspired by the Blue Morpho Butterfly
Footwear

Guo Ailun's Latest Air Jordan 35 PE is Inspired by the Blue Morpho Butterfly

The Chinese hoops athlete adds another striking PE to his rotation.

The Air Jordan 1 KO Retro "Chicago" is Returning in 2021
Footwear

The Air Jordan 1 KO Retro "Chicago" is Returning in 2021

The Bulls-inspired colorway last launched to the public back in 2014.

Nike's Kobe 6 Protro "Grinch" Brings Holiday Spirit to This Week's Best Footwear Drops
Footwear 

Nike's Kobe 6 Protro "Grinch" Brings Holiday Spirit to This Week's Best Footwear Drops

Bryant’s beloved Christmas Day sneaker is accompanied by the adidas YEEZY QNTM and BSKTBL “Frozen Blue,” Bodega’s new Nike Dunk High and much more.

Official Images of the Air Jordan 1 "Volt Gold"
Footwear

Official Images of the Air Jordan 1 "Volt Gold"

Neon accents, reversed tags and exposed foam tongues add some modernized flair to the beloved silhouette.

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