We are the leading online destination for men’s contemporary fashion and streetwear.

With a dedicated team focused on the progression of fashion through visual inspirations and the provision of knowledge, HYPEBEAST's devotion and commitment has made it one of the premiere online destinations for editorially driven commerce and news. Spanning a comprehensive range of both styles and brands, from streetwear to high-end and from established to well-known, the HYPEBEAST editorial team has sought to make a positive contribution to one of culture's most important creative mediums.

HYPEBEAST's daily news section has become an important destination for those interested in the latest developments within the fashion community as well as other aspects of culturally-relevant content such as art, music, design and lifestyle. Several consistent marquee features have provided HYPEBEAST readers with a unique vantage point into the industry. Among the most prominent ongoing features include ESSENTIALS (a look into the daily essentials of several important creatives within the industry), PROCESS (an account from start to finish of how products are created) and PEN & PAPER (an intimate look into the sketchbook of an artist).

HYPEBEAST's editorial is further enhanced through its online video presence dedicated to creating impactful stories through HYPEBEAST's own stylized vision, the video platform will provide a further dimension to some of the most interesting and compelling stories within fashion and culture.

To tie the various facets of HYPEBEAST together is our online store. Since HYPEBEAST's inception, an appreciation for fashion and product has been fundamental to our vision. An online store has given visitors the opportunity to conveniently shop and purchase some of our favourite brands spanning streetwear to contemporary and high fashion. A truly eclectic mix of numerous styles, our online store offers a one-stop destination for numerous innovative and highly sought-after brands.

Our Team
Petar Kujundzic

Editorial Director

Arby Li


Eddie Eng

Managing Editor (North America)

Marc Wong

Managing Editor (Hong Kong)

Megan Wray Schertler

Managing Editor (Magazine)

Kevin Wong

Creative Director (Editorial)

Serena Cheng

Editorial Project Manager

Emily Jensen

Senior Features Editor

Ambrose Leung

Senior Editor

Robert Marshall Jr.

Senior Editor (Footwear)

Felson Sajonas

Senior Editor

Keith Estiler

Editor (Art)

Patrick Johnson

Editor (Music)

Vanessa Lee

Editor (Magazine)

Eric Brain

Associate Editor

Sophie Caraan

Associate Editor

Ross Dwyer

Associate Editor (Footwear)

Nia Groce

Associate Editor

Torsten Ingvaldsen

Associate Editor

Isaac Rouse

Associate Editor

Jeff Yeung

Associate Editor

Charlie Zhang

Associate Editor

Heison Ho


Eddie Lee


Jade Chung

Visuals Editor

Tanki Tang

Administrative Executive (Magazine)

Brian Wong

Social Media Manager

Priyashi Nahata

Senior Social Media Coordinator

Kareem Cooper

Social Media Video Producer

Isabella Chon

Social Media Coordinator

Cyril Soliman

Social Media Coordinator

Paul Heavener

Creative Director (Brand Partnerships, North America)

Joe Iley

Creative Editor

Nate Louis

Associate Creative Editor

Contact Us

KC100 10/F, 100 Kwai Cheong Road, Kwai Chung, Hong Kong
T: +852 3563 9035
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HYPEBEAST Engagement Policy

Hypebeast values its relationships with all our consumers worldwide and those we collaborate with to bring you exciting content on a daily basis. We also take very seriously matters involving cyber-security so we can continue to protect you, our collaborators and our brand. With that in mind, it is very important to note that we do not engage in the practice of solicitation or phishing. Any correspondence to you from our company should have an official email address ending in either @www.neurotca.com or @101medialab.com. Any emails you receive without these designations from persons claiming to be an employee, representative or partner of Hypebeast Hong Kong Limited and/or Hypebeast Ltd. are fraudulent and very likely being used in furtherance of a scam to obtain your personal information, or even in some cases, your money. We are committed to fully investigating and taking aggressive legal action against any person or persons posing as an employee of our company or misrepresenting themselves as a partner of ours to deceive you. This includes pursuing criminal charges against such people. If you are the recipient of any such email, please report it to us immediately. We appreciate your help in making sure that Hypebeast remains a safe digital environment for all to enjoy.

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